No, badass does NOT equal big crazy stupid muscle men who go around shouting and piloting mechs all day. (ohhh~~ he's so cool because he's a complete dumbass~~) WRONG. Badass means to do volunteer work and help old people cross the street. And if you do it while being as polite as possible and following every rule, then you're even more badass.
This club is meant to open people's eyes to the literally THOUSANDS of characters in anime who all have the same "manly" tough guy personality. It's also meant to open their eyes to other kinds of badass.