Ranked #2638

Superflat Monogram

If only all designer commercials were like this. It hasn`t convinced me to blow a month`s pay on a Louis Vuitton bag, but it has given me 5 minutes of happy. The music video starts with a little girl texting away on her phone. A tie-dye bear appears in front of her, and before the poor girl can recover from the shock of seeing something so outlandish, it eats her phone. Then it eats her as well. The inside of the bear is an alternate dimension that looks something like a hippie`s imagination filtered through the taste of a pre-teen Japanese girl. The girl flies around in search of her phone, and what could have been the stuff of an acid trip gone wrong turns into happy fun time.

The perfect match that the animation forms with the music makes it seem like they were created for each other. When the girl is just standing outside a mall, the music is a bright and somewhat spastic melody. Just as we see the bear, the bass comes in, and just as the girl sees the world inside the bear, the beat and choir are added. Many other dramatic moments in the animation, like a blooming cascade of flowers, are accompanied by a dramatic shift in the music. As the story layers, so does the music. The music itself is a bubbly hodge podge of samples from every instrument imaginable. A single instrument will rarely see more than 3 or 4 notes before surrendering the melody to something else. The techno beat gives some order to it all, but it`s still a wonder to me how in all its jarring disjointedness, this piece of music manages to make sense. It`s quite amazing to listen to.

Superflat Monogram is a simple pleasure. A frolicking little girl to groovy music anyone? Aside from an LV symbol here and there, I don`t really see how this ties into designer fashion, but who cares about that. read more

Rating a commercial is fairly simple; how effective is the work promoting the brand? There are many ways to do, but most commercials fail in that aspect; they either try to pretend it's "hip" to use the promoted product or use trashy witless humor. Even the recent Super Bowl ads feel a bit bland and stale.

This commercial, on the other hand, is memorable, adorable, and visually trippy.

For those who don't have three sisters who shop like I do, Louis Vilton is a well-known designer brand that sells designer bags and other fashion accessories. The commercial is intended to attract teenage girls to the brand, so in some ways, it is like a shojo anime. Thus, it is bright and colorful.

However, it goes one step further. It begins with a girl being swallowed by a walking panda and she travels into another dimension; the visuals are remarkably similar to some scenes in the Digimon series, a work the key animators are very familiar with. However, instead of gritty cyberpunk visuals, the work went the Mawaru Penguindrum way by just being spectacularly pink and stylish. The work is literally a five minute mouthwatering project for people who love artsy things.

There is no concrete story. Instead, the story is based on conveying emotions through visuals, which creates themes and ideas. Basically, this commercial asks you to check out Louis Vilton because it's not just trendy, but really family-friendly; that is a no-brainer, of course, but the way it is presented is beautiful. The music complements the story and it's a catchy experimental tune. This is what I call effective storytelling and it's pretty damn amazing to see a commercial to be this top-notch.

This is of course a commercial and it's no Neon Genesis Evangelion. People looking for a concrete story will definitely not enjoy it, but if you are willing to spare your five minutes and go on an acid trip, check out this commercial. This is a great commercial without a doubt. read more