Etotama was made to bring you cheer. Watch it, grin, giggle a bit, and be a child.
Etotama doesn't take itself seriously, and neither should you. The story isn't outstanding in the sense of 'depth and marvelous wonder,' but arguably could even get a 9/10 for successfully accomplishing what it set out to do. It's warm. It's nice. It's all about smiles, with the occasional shocker to worry you just a bit - although the sudden change can be slightly unsettling. A few bonus points for using the Zodiac.
This anime's style of battle scenes is the first I've seen. While the normal scenes are standard quality, the battle scenes are adorable. The clash between the two is noticeable but forgivable, and the change in style adds much more to the show than it takes away. Outfits, backgrounds, character design, and other art are completely average in normal scenes - it's to the battle scenes 'pretty mode' all the artistic effort went.
I didn't notice anything particularly bad or good about the voice acting. It's standard as far as I know - in fact, I'd say the voice actors played it safe most of the time. Other than the excitable Nya-tan and bitter Chu-tan, most of the voices were usually on the calmer side.
The opening theme was surprisingly catchy. It starts off by rocking out a bit, and then instantly becomes comedic and bubbly. The ending themes was great for calming down and closing off the episode. I listened to both themes almost every time. The rest of the music wasn't as noticeable throughout the series, but it fulfilled the role mainly as background music.
My comments on story could almost be pasted over here. Again, the characters are simple and lighthearted. They don't take themselves seriously and they weren't meant to be. Unfortunately, they don't particularly stand out either. The most memorable is Nya-tan, followed perhaps by Takeru and then Moo-tan or Uri-tan. If you're a consistent anime watcher, you've seen these character types. However, to Nya-tan and Takeru's credit, both have many implied characteristics.
With everything simple and pretty, Etotama is hard to hate. Personally, I loved it. However, I almost feel the anime is niche and perhaps won't reach most audiences. I definitely do not think non-anime/manga fans would enjoy Etotama, unless they treated it as a cartoon (but that's another story). I would certainly be happy with a season 2, even if that thought is irrational.
Etotama's objectives are respectfully humble - in a sense, it's ideal because it's 'just right' and succeeds in what it set out to do. It doesn't waste nor exaggerate its potential. It stands out as its own small jewel among the masses.
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